I received another e-mail today from someone telling me that Video e-Mail is the wave of the future. According to the e-mail, (which contained no video!), the world will soon be embracing and more importantly paying for this service. The jury is still out and I don't want to make any judgmental comment that I have to eat later.

What I do want to comment on is the horrible use of this product by Network Marketers. There is nothing engaging about watching some dude sitting in front of a web-cam talking about his business. Most of the video e-mails I have seen remind me of a Kung Fu movie, except they remove all of the reason why anyone would want to watch a Kung Fu movie...the action.

Smart companies are committed to utilizing today's technology and some of that technology is certainly cool, but they don't use technology simply because people think it's cool. There must be purpose behind the sizzle of something cool.

Here is a video that makes good use of the technology:

Heidi Klum Launches Product Runway

If the video e-mail Network Marketers wanted to produce something effective, they would talk a little bit about the product and then interview some folks that are using it.

If you're scoring at home, super models never hurt your cause either.