Most people would rather put forth some money and hope for the best instead of testing to see if they are on the right track. They do not realize that it's not difficult track what their customers do at their website. With this kind of valuable information, they can easily maximize by adjusting their website to reflect their market's interests and needs. It is actually better to lose a handful of sales during this testing process, than to lose thousands and thousands of sales by not fine-tuning their site.

Testing, tweaking and re-testing will ulimately earn you the big money. NEVER forget this.

So, what are some of things you need to test to increase the response to your web site?

*The Headline or Opening Statement--this is the first impact you have on a potential customer.

*Your Offer--test your angle and the benefits that you emphasize to make your offer as appealing as possible.

*Your Price--if your price is too low, some people will think that your product or service is of poor quality...if it is too high, some will not be able to afford it, or the price will outweigh the benefits.

Only change one thing at a time, otherwise you will not be able to determine which change was affective and caused an increase in your sales.

Keep in mine that there is no "unsuccessful test". You can learn from every test if you approach it correctly. Every "failed test" brings you one step closer to the winning formula...a top selling web site!

Suppose your current marketing technique is generating sales, wouldn't it be nice to sell more? Your goal should ALWAYS be to seek bigger and better profits--no matter how great your campaign is. Test everything. Test your layout, price, headlines, salescopy, ordering process...everything!